Gerber Life Insurance Review

Gerber is more than a baby food company. They offer some of the best insurance products in the market.
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Gerber

Written by Brian Greenberg
CEO / Founder & Licensed Insurance Agent

Last updated: April 16th, 2023

Reviewed by Grant Desselle
Licensed Insurance Agent

Our take on Gerber Life

Gerber Life Insurance, a subsidiary of Southern & Western Financial Group, is best known for their child life insurance policies. While they provide the typical range of adult products (term, whole, and guaranteed life), their true selling point is found in the coverage they offer children.

Granted, it’s not unusual for a company to offer insurance benefits in the form of a child rider or related benefit, but these other policies typically only cover such expenses as funerals or catastrophic illness. Not only is this a bit grim, but it fails to take into account the changing financial needs of today’s children.

Gerber’s policies allow parents and grandparents to provide life insurance for the next generation, which also can provide investment opportunities for college and beyond. So while it’s true that other companies offer affordable riders that can include children, Gerber’s policies can provide an extra level of care and investment.

Gerber Life Insurance Company Details
A.M Best Rating A
S&P Rating AA-
BBB Rating A+
Customer Service Phone 800-704-2180
Website www.gerberlife.com
Address Gerber Life Insurance Company
445 State Street
Fremont, MI 49412

What we like

Competitive Prices

Gerber offers some of the industry’s best prices, providing affordable life insurance for the whole family.

Products for the Whole Family

Gerber offers multiple plans to provide coverage for children as well as to invest in their future.

Guaranteed Coverage at an Early Age

Thanks to the child life insurance plans, children can expect to receive coverage at a very early age, with an option to purchase more insurance once they grow up.

What we don’t like

Hard to Predict Children’s Financial Needs

Of course, it’s not always easy to know a child’s future financial needs, so it’s not always clear what policy to take advantage of.

Coverage for Children Limited to $50,000

Limiting coverage to $50,000 may be restrictive given the expenses that today’s young people face.

Premiums Increase Due to Health Conditions

Gerber’s policies generally favor younger, healthy applicants. Health conditions can increase policy premiums, and accelerated underwriting can likewise result in a higher premium.

Gerber Life Insurance Products

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5.0/5
While Gerber is a solid choice for children’s policies, they also offer policies for adults, some of which require no medical exam.

Term Life

Term Life Details
Length of Coverage 10,  20, and 30-year periods
Minimum Coverage: $100,000
Maximum Coverage: $300,000
Estimated Time to Approval: Immediate (with accelerated underwriting)
Product Features:
  • No Medical Exam
  • Level Premiums

Gerber offers term life insurance at rates that are competitive with other providers. Coverage ranges from $100,000 to $300,000, with terms of 10, 20, or 30 years.

No Medical Exam

No medical exam is required for applicants 50 or younger seeking coverage of $100,000 or less.

Level Premiums

Level premiums are guaranteed, ensuring that policyholders never experience a spike in cost due to age or a new medical condition.

Whole Life

Gerber offers whole life insurance for applicants age 18 to 70. Coverage ranges from $50,000 to $300,000.

No Medical Exam

As with their term life policies, Gerber requires no medical exam for applicants 50 or younger seeking coverage of $100,000 or less.

Cash Value Option

Policyholders have the option to borrow against the policy’s cash value at an interest rate of 8%.

Guaranteed Life

Gerber’s guaranteed life insurance policy is intended to be used as a form of final expense insurance, covering end-of-life expenses and easing the burden on families. Coverage is available from $5,000 to $25,000, and no medical exam is required for eligibility.

Accident Protection

Gerber offers accident protection insurance in the amount of $20,000 to $100,000. This coverage can be used to cover out-of-pocket medical bills, lost wages, and other expenses in the event of an accident.

Protection for your spouse

This plan also allows you to add your spouse. If you and your spouse are between 19-69 years old, you are pre-approved for a total of $200,000.

No Medical Exam

No medical exam is required. Coverage begins as soon as you make your first payment. Level premiums mean your rates never increase with age or changing health conditions.

Products for Children

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5.0/5
Gerber’s life insurance options for children and young adults are a great way to help young people with the increasing costs of higher education.

Gerber Life Grow-Up Plan

The Gerber Life Grow-Up Plan provides life insurance for your child or grandchild. The selling point is that the benefit doubles at age 18. For example, purchasing $50,000 worth of coverage now will eventually double to $100,000.

Cash Value Accumulation

This plan also accumulates cash value, which can be borrowed against at an interest rate of 8%. This lets your child or grandchild borrow money for unexpected expenses.

Guaranteed Coverage

As long as premiums are paid, your child or grandchild has guaranteed insurance for life. They will also have the option of purchasing additional insurance coverage after they turn 18.

Gerber Life College Plan

The Gerber Life College Plan allows you to plan for your child or grandchild’s educational expenses. As long as premiums are paid, the plan pays out the full amount, ranging from $10,000 to $150,000 once it reaches maturity. If the policyholder should die before the maturity date, the benefit amount is paid to the beneficiary.

Flexible Options

This policy may not pay as much as 529s which provide for tuition expenses, but Gerber’s policy allows the money to be used for a variety of financial needs including housing, books, etc.

Policyholder Must Pay Taxes

The cash growth on this policy is taxable. Policyholders can expect to receive a 1099 form for tax season.

Gerber Life Young Adult Plan

The Gerber Young Adult Plan is designed for children between the ages of 15 and 17. The parent or grandparent remains the policyholder until the child turns 21.

Coverage Doubles at 18

Similar to the Gerber Life Grow-Up plan, the coverage doubles automatically at age 18.

Level Premiums

Level premiums mean that you are locked in to a regular rate regardless of age or changing health conditions.

Policy benefits

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5.0/5
Gerber offers several riders, some of which come standard with your policy.

Riders

Gerber’s policies come with a standard assortment of riders, some of which are available at no additional cost.

Common Gerber riders:

  • Guaranteed Insurability Rider – This rider allows policyholders to purchase additional insurance coverage without a medical exam.
  • Accelerated Death Benefit Rider – This rider is available for free, and will pay up to half of the death benefit if the policyholder is diagnosed with a terminal illness.
  • Guaranteed Insurability Rider – This rider allows policyholders to purchase additional insurance coverage without a medical exam.
  • Payor Benefit Rider – This rider is designed for the Gerber grow-up plan. It adds payment protection so that the plan remains active if you die or become disabled.
  • Waiver-of-Premium Rider – If you can’t pay for your policy after becoming pregnant or disabled, your coverage will continue for a predetermined period of time.

Cost

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4.0/5
Gerber’s overall affordability varies by policy.

For example, their website offers the following online quotes as the starting rates for some of their policies:

  • Term: $15.42/month
  • Accident Insurance: $0.70/day (just over $2.00/month)
  • Grow-Up Plan: $3.27/month

These are very competitive rates, allowing some room to budget in some additional riders as needed.

Higher Premiums for Some

However, not all policies have cheap premiums. For example, a 30-year-old man can obtain a 20-year, $150,000 policy starting around $32 per month, which is higher than the industry average.

Unique Plans for the Family

Applicants should consider the uniqueness of Gerber’s plans. Planning for your children’s future has never been easier thanks to the options offered by Gerber.

Granted, these policies are more expensive than adding a child rider to an existing policy. But Gerber’s plans allow greater investment opportunities and to plan for college expenses.

Ultimately, applicants should weigh the cost of Gerber’s plans against the unique benefits the company offers, which may ultimately be a greater value than their cheaper competitors.

Performance

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5.0/5
Gerber enjoys strong financial ratings, and the company’s history inspires trust nationwide.

Financial Ratings

Gerber has been ranked as follows:

  • S&P Rating: AA-
  • A.M. Best Rating: A
  • BBB: A+

These ratings are indicative of a reliable company, which is what you expect when investing in your family’s future.

Customer reviews

4.8 /5
Based on 70 reviews

Excellent
89%
Great
7%
Average
4%
Poor
0%
Bad
0%
Jun 17,2023
Antondria Neal Verified
,VA
Very easy to get everything complete. Would highly recommend!
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jan 21,2023
Porfiria Martinez Verified
,CA
So far I'm still waiting for the application to be approved, I would not be able to rate the service yet. So far everything has been smooth.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jun 07,2021
Wiley Barber Verified
,GA
Great job. Great information.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

May 20,2021
Joshua (Josh) Ehrat Verified
,KY
Wonderful, questions were easy to answer and signing was made simple through email.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

May 20,2021
Caleb Ehrat Verified
,KY
Very easy to get, would recommend Gerber.
Company:
Gerber Life Insurance Company
Product:
Gerber Life Grow-Up
Policy length:
Children

Apr 30,2021
Mary Sherlock Verified
,SC
Great everything was explained and the service was great
Company:
Gerber Life
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Dec 15,2020
Angela Williams Verified
,NY
Nikki was very helpful and explained the entire process. She made the experience of shopping for insurance manageable and not pressured or stressful
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Dec 04,2020
Deborah Malins Verified
,MI
Good response. Easy experience since info was already stored from previous purchase. Quick approval, good price, friendly salesperson. True lue has been a very pleasant experience for me and a good value.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Oct 22,2020
David Gibbons Verified
,RI
Jen was phenomenal, the process of getting insured was easy and affordable. Outstanding customer service, very personable while still professional. 10/10 would recommend.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Sep 10,2020
Kathleen Long Verified
,TX
Danny was very knowledgeable and searched for the best policies that fit my situation and budget.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

Sep 09,2020
Luisa Lashley Verified
,NY
Thank you Gerber for making the experience smooth and easy.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

Sep 09,2020
Linda Ullman Verified
,GA
Seemed easy over the phone!
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Sep 01,2020
Ricardo Ebia Verified
,HI
Excellent service and we'll inform on the policy. Thank you for your help. Rick
Company:
Gerber Life
Product:
TransElite Universal Life
Policy length:
Accidental Life Insurance

Aug 18,2020
Teresa Strickland Verified
,GA
I had an excellent experience. Jennifer Plisch was very helpful and knowledgeable.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jul 15,2020
Desmond Lincoln Verified
,NY
Process took longer than expected but overall experience was positive.
Company:
Gerber Life Insurance Company
Product:
Gerber Life Grow-Up
Policy length:
Children

Jul 14,2020
Diana Gomez Verified
,CO
Very easy to apply! We also got a great price.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jul 03,2020
Kimberly Callan Verified
,CA
It was made very easy and not intimidating to get insurance with Jennifer Plisch. Thank you for a Great experience. Kim
Company:
Gerber
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jul 03,2020
Stacy O'Farrell Verified
,CA
Easy to understand all of my options
Company:
Gerber
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 26,2020
Bridget Riley Verified
,SC
Very wonderful awesome agent
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jun 10,2020
David Nyaosi Verified
,MN
Great. Process was easy and fast. No long wait and communication efficient
Company:
Gerber Life Insurance Company
Product:
Accidental Death
Policy length:
Accidental Life Insurance

Jan 30,2020
Nancy Yow Verified
,NC
Cheryl made the process quick and easy, very professional!
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

Nov 29,2019
Andrew Mezurecky Verified
,California
very positive and useful
Company:
Gerber
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Oct 04,2019
Geraldine Brown Verified
,NY
It was and is an Awesome experience, Ms. Walker was very pleasant. I really appreciate the service that was provided, thank you.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Aug 26,2019
Janet James Verified
,TX
The application process was easy.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

Aug 20,2019
Joann Orr Verified
,NJ
Very pleased with true-blue
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:
Whole Life Life Insurance

Jul 08,2019
Sandy (Samuel) Bertrand (Jackson) Verified
,VA
Jennifer made the process smooth and helped with all my questions.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jun 26,2019
Naweza Ruhana mirindi Verified
,FL
Jen was amazing and really found the best option for me. Jen walked me through the whole process and made it easy for me.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 17,2019
Anthony Nino Mancuso Verified
,NY
Great price for the piece of mind
Company:
Gerber Life
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 12,2019
Franklin Adams Verified
,NY
Awesome customer service.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Jun 11,2019
Dallas Wohlfeil Verified
,CA
It was fast and very professional. Appreciate the good service
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 11,2019
Joshua Hernandez Verified
,MA
She was nice to help me out a lot
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 08,2019
Charles McKee Verified
,TX
It all went pretty smoothly.
Company:
Gerber Life
Product:
Guaranteed Life
Policy length:
Age to 100

Jun 02,2019
Douglas Yoder Verified
,FL
Was very please with the everything I love Gerber life insurance prices are very reasonable will always recommend them thank you
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life (ACH)
Policy length:
Guaranteed Acceptance Life Insurance

Feb 07,2019
Linda Mourkakos Verified
,CT
excellent always there for any type of question
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Feb 07,2019
Nikolaos Mourkakos Verified
,CT
fast and accurate trustworth
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jan 24,2019
John Perez Verified
,TX
Very courteous and helpful.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Dec 29,2018
Lawrence Thelen Verified
,CT
So far so good. Haven’t had to use it yet.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Whole Life Life Insurance

Dec 27,2018
Wanda (Tangela) Mcgee Verified
,OK
Fast application process.
Company:
Gerber
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Nov 26,2018
Jerry Carrillo Ortiz Verified
,NM
Easy and quick! Received confirmation via personalized note.
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:
Age to 100

Sep 25,2018
Gerard Reyes Verified
,NJ
Great product for my need. Thanks.
Company:
Gerber
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Aug 14,2018
Donald Holder Verified
,NC
excellent, and satisfied
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Aug 08,2018
Rick Tyrell Verified
,AK
It was a simple and easy process. Stress free!!
Company:
Gerber Life Insurance Company
Product:
GI - Max Pay Age 84
Policy length:
Guaranteed Acceptance Life Insurance

Jun 25,2018
Peter Farrell Verified
,OH
tbd - hasn't kicked in yet.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Jun 08,2018
Sue Williams Verified
,IL
Everyone has been professional and friendly. I would recommend this company for others to purchase their life insurances policies from.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
20 years

Jun 04,2018
Linda Johnson Verified
,CA
Best fit my needs on life insurance
Company:
Gerber
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Apr 29,2018
Toni Maxwell Verified
,CA
Great help in time of need, awesome working with my agent. Couldn’t of been more happy with the service.
Company:
Gerber
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Apr 23,2018
Rebecca Brookins Verified
,PA
I’m glad Gerber had a package for my family. Thank you.
Company:
Gerber
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Apr 17,2018
Michael Nichols Verified
,MS
Professional experience
Company:
Assurity Life Insurance Company
Product:
Assurity Graded Benefit
Policy length:
Whole Life Life Insurance

Mar 01,2018
Lisa Epifanio McGovern Verified
,NY
Too early to tell. All seems fine.
Company:
Gerber Life
Product:
Guaranteed Life
Policy length:
Guaranteed Acceptance Life Insurance

Feb 27,2018
Gregory Carter Verified
,TX
its ok the customer service could be more helpful.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:
Age to 100

Jan 13,2018
Bobby Staggs Verified
,OK
Agent is very friendly and she gets the paperwork done quickly
Company:
Gerber Life
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Nov 18,2017
Nicholas Brown Verified
,NY
The transaction was easy to execute.
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:
Guaranteed Acceptance Life Insurance

Nov 03,2017
Curtis Lewis Verified
,VA
I have Gerber life for my children, I never thought I would insure myself with them but they offered a good rate and were easy to deal with.
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Oct 31,2017
Faith Simpson Verified
,AL
I'VE USED GERBER FOR MY OTHER POLICES AND ITS ALWAYS BEEN A GOOD EXPERIENCE.
Company:
Gerber Life
Product:
Guaranteed Life
Policy length:
Age to 100

Oct 23,2017
Ashley Pearson Verified
,OR
Fast and easy application process, and well priced!
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Oct 11,2017
Frederick Taylor Verified
,CA
I'm very satisfied with the policy I received through Gerber Life Insurance.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life
Policy length:

Oct 08,2017
Marianne Daniel Verified
,CA
Gerber provided me with the type of coverage I need at a reasonable price. Definitely worth it!
Company:
Gerber
Product:
Life Accident Protection
Policy length:

Sep 20,2017
Pai Thao Verified
,WI
Excellent rates and coverage.
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:
Guaranteed Acceptance Life Insurance

Sep 20,2017
Joy Pellizzari Verified
,CA
I worked with Jen Plisch. She was very professional and extremely helpful. Her knowledge of your products was superb! She was very patient with me and my many questions and explained everything so it was so simple! Thank you Jen !
Company:
Gerber Life Insurance Company
Product:
Life Accident Protection
Policy length:

Sep 20,2017
John Pellizzari Verified
,CA
Jennifer Plisch was our Agent and was very knowledgeable. She had a lot of patience with us and answered all of our questions professionally and thoroughly. She helped us pick out the policies that were right for our family. I highly recommend her for helping you decide what your needs might be. Thank you Ms. Plisch .
Company:
Gerber Life
Product:
Life Accident Protection
Policy length:

Sep 17,2017
Justin Ryan Verified
,CA
I didn't even know about this kind of policy. Great info and love the policy
Company:
Gerber
Product:
Life Accident Protection
Policy length:
Accidental Life Insurance

Sep 12,2017
Nicole Jarvis Verified
,FL
Great policy at a great price.
Company:
Gerber
Product:
Life Accident Protection
Policy length:

Aug 18,2017
Venus Pitts Verified
,NC
This was my first insurance policy, and the process was fast and easy!
Company:
Gerber
Product:
Life Accident Protection
Policy length:

Aug 08,2017
Kerry N Zenich Verified
,OR
So far I have had excellent service! I had a recurrence of cancer and am currently undergoing treatment. I was looking to see if there was any insurance available for me. True Blue took my information and a Insurance Broker called and told me about Gerber (YES, Gerber's Guaranteed Life). I was able to get $25k life insurance. There are a few stipulations, and I have not seen the policy yet, but the service was excellent and I assume it will all go as stated! Thank you Jennifer Plisch, your assistance and compassion is greatly appreciated!!
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:

Jun 12,2017
Heather Moore Verified
,TN
Great customer service!
Company:
Gerber
Product:
Guaranteed Life
Policy length:
20 years

Jun 05,2017
Charles Rosenblum Verified
,FL
Very helpful- quick to respond and got the application submitted right away.
Company:
Gerber Life
Product:
Guaranteed Life (ACH)
Policy length:
Guaranteed Acceptance Life Insurance

Oct 13,2016
Emily Lee Verified
,NY
So glad to be a customer. Thanks so much!
Company:
Gerber
Product:
Guaranteed Life (ACH)
Policy length:
To Age 121 Level - Pay to 100

Aug 15,2016
Earnest Oblander Verified
,KY
I need to set up my preferred payment plan by writing a check each time it is due, and not set up to have it charged to a credit card. That is more of an expense with the interest charges added on to the cost of the policy.
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life (ACH)
Policy length:

Jul 21,2016
Yolanda Camarena Verified
,CA
In one word, excellent service!!
Company:
Gerber Life Insurance Company
Product:
Guaranteed Life (ACH)
Policy length:
Age to 100

Mar 31,2016
Lestine Bowen Verified
,VA
Reasonable pricing made this policy the best deal.
Company:
Gerber Life
Product:
Guaranteed Life
Policy length:
Age to 100

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