Insurancy

Bestow Life Insurance Review - No Longer Selling Policies

Bestow, once a leading direct-to-consumer no-exam term startup, no longer sells life insurance to the public. The company pivoted to providing underwriting and policy technology to insurers. Term policies Bestow sold were issued by North American Company for Life and Health (a Sammons company) and remain fully in force. Shoppers who liked Bestow's instant no-exam experience have strong current alternatives, led by Ethos.

Bestow Life Insurance Review - No Longer Selling Policies
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Lisa A Koosis

Reviewed by Lisa A Koosis

Medical Claims Specialist

Last updated: July 2026 | 5 min read

Bestow at a glance

  • Bestow no longer sells term life insurance directly to consumers.
  • The company pivoted to selling underwriting and policy technology to insurers.
  • Policies Bestow sold were issued by North American Company (Sammons Financial Group) and remain in force.
  • Servicing continues through the issuing insurer; premiums, terms, and beneficiaries are unchanged.
  • Best current alternative for the instant no-exam experience: Ethos, with decisions in minutes.

Important update

Bestow no longer sells life insurance to consumers.

Bestow exited direct-to-consumer sales and now operates as a technology company providing underwriting and policy infrastructure to insurers. The term policies Bestow sold were issued by North American Company for Life and Health, a Sammons Financial Group insurer, and they remain fully in force with unchanged terms and servicing.

Want the instant no-exam experience Bestow was known for? Ethos offers online decisions in minutes, or see all no-medical-exam options and compare quotes.

Quick answer

Bestow no longer sells life insurance to consumers. The company exited direct-to-consumer sales and pivoted to providing underwriting technology to insurers. The no-exam term policies Bestow sold were issued by North American Company for Life and Health, a Sammons Financial Group insurer, and they remain fully in force with unchanged premiums and terms. Shoppers who want the instant online, no-exam experience Bestow pioneered should compare Ethos and other current no-exam carriers.

Bestow Life Insurance Company Details

Bestow began in 2017 as a startup aimed at “helping people protect their people.” While the business is based in Dallas, this online company works in all states, with the exception of New York. Bestow is technically an insurance agent, serving as a link between customers and North American Company for Life and Health Insurance, the insurance carrier.

Bestow specializes in instant issue life insurance, specifically level term life insurance. These plans are valid for a specific period of time and are significantly cheaper than whole life insurance. These plans can be ideal for those who desire coverage while their children and other dependents are living in their households.

The company’s greatest selling point is its simple, clean, online interface. A question often asked is how long is the life insurance application process? Typically the process requires a complete medical check-up and the approval process takes months.

Bestow streamlines this process through a simple online application that provides approvals on the spot. 

Applicants answer questions through Bestow’s website, and the company uses this data to calculate their insurance premiums. After providing data like age, weight, ZIP code, and a brief lifestyle survey, applicants can begin their term life insurance plans in a matter of minutes.

A.M. Best RatingA+
S&P RatingNot Yet Rated
BBB RatingA+
Customer Service Phone833-300-0603
AddressBestow, Inc.
750 North St. Paul Street #1900
Dallas, TX 75201
WebsiteBestow

Bestow Life Insurance Products

Instant Decision Term With No Medical Exam Required

Product NameInstant Decistion Term Life Insurance
Length of Coverage10,15, 20, 25, and 30 years
Minimum Coverage$50,000
Maximum Coverage$1,500,000
Estimated Time to Approval0 days
Product Features
  • Online application
  • Instant approval
  • No medical exam

Bestow sells instant issue, level term life insurance policies online. You complete the simplified issue term life insurance application.

Applicants need to spend only around five minutes on Bestow’s online platform and answer some medical and lifestyle questions to get an instant decision. You can also fine-tune coverage according to amounts, term duration, and other elements depending on what you and your family need. Once approved, financial protection is immediately active.

Applicants are guaranteed an instant decision based on available medical history during the underwriting process.

The application asks about your lifestyle and health to avoid requiring a medical exam. The company also uses public reports and algorithms to make decisions and set prices.

Policies are issued by North American Co for Life & Health, a stable company with excellent customer service and a strong financial rating.

Product details:

  • $50,000 to $1,500,000 in coverage
  • 10, 15, 20, 25, and 30 year options
  • 18 - 60 years of age
  • Not available in New York

Policy benefits

Pros

Low Prices

Bestow’s instant-issue life insurance is often priced below companies that have a month-long underwriting process, including a medical exam.

Good for people generally in good health

A good fit for besow is a person 30 - 45 years old with no current health problems. Some of the medical conditions that are ok as long as they are controlled are high blood pressure, cholesterol, anxiety, depression, and sleep apnea.
We think Bestow has the best prices and percentage of approved applicants.

You can change your term and coverage amount after you are approved

The actual cost of the policy is determined after the company approves you. The cost may be higher or lower than expected. It is a nice feature that you are able to tailor the policy to fit your needs without having to submit additional information.

100% Online Application With No Medical Exams

The application is a no medical exam life insurance plan that takes 10 - 15 minutes, and you are done. You can apply in the middle of the night on your mobile phone and have coverage instantly.

You don’t need to talk to an agent

Some people don’t want to talk to a captive or independent life insurance agent and be overwhelmed with questions and options. With Bestow, it is your choice whether you talk to an agent.

Cons

Not good for those with a history of diseases

If you have a history of cancer, heart attack, stroke, immune disease, or diabetes you are better off applying with another simplified issue life insurance company. These conditions cause automatic declines.

Offers only term life insurance with no option to convert to a permanent policy later

Many life insurance policies allow you to convert to whole life insurance or a universal life insurance policy without health questions during the coverage period. Unfortunately, this is not an option for the Bestow product.

Not for those over 60 years old

While the product is not available for those over 60, the closer you are to 60, the more difficult it is to get approved for a policy with Bestow. This is because of the increased risk to the insurance company, especially when issuing instant products.

Get a Bestow Quote

Cost

Lowest prices on instant-issue life insurance

Bestow isn’t the most affordable life insurance provider, as there are more affordable options that require a medical exam. But, it is among the cheapest for an instant issue, online-only life insurance policy.

10-year, 15-year, 20-year, 25-year, and 30-year term

Both the 10-year and 20-year plans start at $8.00 per month. However, you can expect that these rates will fluctuate considerably depending on how you answer the initial intake questions. Additionally, these rates will increase as you age, as well as if you are diagnosed with any medical issues.

Cost of 10-Year Policy

If you are a 35-year-old man and seeking a $250,000 policy, you can expect to pay around $12-13 per month. Women can expect to pay roughly $14 per month for the same policy.

These numbers can increase sharply with any medical or lifestyle issues you indicate on your initial questionnaire.

Cost of 20-Year Policy

If you are a 35-year-old man and seeking a $250,000 policy, you can expect to pay around $14-15 per month. Women can expect to pay roughly $16-17 per month for the same policy.

Again, many factors can cause these rates to fluctuate, with some policies rising to $20-40 per month.

Financial ratings

Bestow’s customers ultimately receive insurance policies from North American. North American paid over $593 million in death benefit claims in 2019 alone, and their reliability is recognized with an A+ Superior rating from A.M. Best.

Frequently asked questions

Is Bestow life insurance still available?+

No. Bestow stopped selling term life directly to consumers and now operates as a technology company powering underwriting for insurers. Its website no longer offers consumer policies. Existing policies sold during its direct-to-consumer years remain in force.

What happens to my existing Bestow policy?+

Nothing changes. Bestow was the agency and technology layer; your policy was issued by North American Company for Life and Health, a Sammons Financial Group insurer, which remains responsible for the contract. Premiums, coverage, and beneficiaries continue unchanged, with servicing through the issuing insurer.

Who do I contact about a Bestow policy now?+

The issuing insurer named on your policy documents, North American Company for Life and Health. Use the servicing contacts on your policy schedule or premium notices. Beneficiaries file claims directly with the issuing insurer using a claim form and certified death certificate.

Why did Bestow stop selling life insurance?+

Bestow concluded its stronger business was the technology itself: the instant-decision underwriting engine it built. It sold its insurance carrier operations and now licenses that infrastructure to established insurers, a common pivot among insurtech startups.

What made Bestow popular when it sold policies?+

Speed and simplicity: a fully online application, algorithmic underwriting with no medical exam, and decisions in minutes for eligible applicants, with terms of 10 to 30 years at meaningful face amounts. That playbook now defines the no-exam segment it helped create.

What is the best alternative to Bestow today?+

Ethos is the closest current equivalent: online application, no-exam underwriting for most applicants ages 20 to 65, decisions in minutes, and coverage up to $2 million. Lincoln TermAccel and other accelerated underwriting programs offer similar speed at major carriers. Comparing two or three no-exam options takes minutes.

Was Bestow a legitimate company?+

Yes. Bestow was a licensed agency selling policies issued by North American Company, an established Sammons Financial Group insurer. The pivot to technology was a business model change, not a failure of the insurance it sold; every policy remains backed by its issuing carrier.

Do old Bestow reviews still matter for shoppers?+

Only as history. Any article recommending that you buy a Bestow policy today is out of date. Evaluate the current no-exam market instead: Ethos for instant decisions, accelerated underwriting programs at Lincoln and other majors, and simplified issue products for tougher health histories.

About the authors

Lisa A Koosis

Reviewed by

Lisa A KoosisMedical Claims Specialist

Lisa worked as a medical claims specialist for five years, adjudicating claims, developing appeals training programs and liaising with insurance auditors. As a full-time freelancer, she now completes work that includes writing and fact-checking life and health insurance content for a variety of online publications.

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