Insurancy

Fidelity Life Review - RAPIDecision Term, Now Part of iA

Fidelity Life Association, the Chicago-area insurer founded in 1896 and known for its RAPIDecision product family, became part of Canada's iA Financial Group through the 2024 acquisition of its parent, Vericity. RAPIDecision term issues quickly with partial coverage up front, a distinctive hybrid: a portion of the death benefit starts immediately while the remainder can depend on completing underwriting. It fits shoppers who want coverage in force fast.

Fidelity Life Review - RAPIDecision Term, Now Part of iA
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Lisa A Koosis

Reviewed by Lisa A Koosis

Medical Claims Specialist

Last updated: July 2026 | 6 min read

Fidelity Life at a glance

  • Founded 1896; known for the RAPIDecision product family with fast issue.
  • Parent company Vericity was acquired by iA Financial Group in a deal completed in 2024.
  • RAPIDecision term can put partial coverage in force immediately while full underwriting completes.
  • Sells through its affiliated agency eFinancial and independent agents.
  • Best for: shoppers who want coverage in force fast; pure price shoppers should compare fully underwritten term.

Quick answer

Fidelity Life is the Chicago-area insurer founded in 1896 behind the RAPIDecision product family, and it became part of iA Financial Group when the Canadian insurer acquired its parent Vericity in 2024. RAPIDecision term is built for speed: policies issue quickly, and its hybrid structure can put part of the death benefit in force immediately while the remainder depends on completing underwriting. It suits shoppers who want protection in place fast, while pure price shoppers should also quote fully underwritten term.

Our take on Fidelity Life

Founded in 1896, Fidelity Life Association provides a variety of life insurance options, including some products aimed at seniors. Currently, they operate out of Illinois, but they provide products in all 50 states.

The company’s website is clean and intuitive. It offers online quotes for many of its policies.
Fidelity’s rates may be a bit high for some of their policies. We found that Fidelity is a solid choice for younger adults looking for a basic policy or for those who have trouble finding coverage through other providers.

Fidelity is especially great for seniors. While coverage tends to be limited, seniors have some flexible options that can be used for final expenses or other forms of inheritance.

A.M. Best RatingA-
S&P RatingA
BBB RatingA+
Customer Service Phone866-912-7775
Websitewww.fidelitylife.com
AddressFidelity Life Association
8700 W Bryn Mawr Ave STE 900S
Chicago, IL 60631-3512

What we like

Great for Seniors

Fidelity provides multiple options for seniors, including several final expense life insurance policies options.

Easy-to-Use Website

Their clean, easy-to-use website is intuitive and user-friendly. It provides online quotes with just a few clicks.

No Medical Exam Options

Some policies are instant issue life insurance plans as long as you schedule a medical exam within six months. Other policies are “rapid issue”, or no medical exam life insurance plans that waive the exam requirement altogether.

What We Don’t Like

Prices Are High

Insurance customers might find more affordable life insurance rates and better coverage at a competing company.

Limited Coverage Amounts

Even for a simplified issue term life insurance policy, $150,000 is a low benefit for term life insurance. Seniors will likewise find simplified issue whole life insurance plans have limited coverages.

History of Customer Complaints

Unfortunately, Fidelity doesn’t have the best track record when it comes to customer service, receiving an above-average number of customer complaints.

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Fidelity Life Insurance Products

Rapid Decision Term Life

Length of Coverage10, 15, 20, and 30-year periods
Minimum Coverage$50,000
Maximum Coverage$1 million
Estimated Time to ApprovalImmediate
Product Features
  • Delayed medical exam
  • Instant approval

Fidelity’s standard level term life insurance policy is available for those aged 18-65. It comes in 10, 15, 20, and 30-year intervals, and it offers coverage ranging from $50,000 to $1 million.

Delayed Medical Exam

Fidelity’s advantage is that coverage begins immediately with an accelerated underwriting program. Relying on data pulled from public records (e.g., the Motor Vehicle Administration, MIB insurance report, LexisNexis, and pharmacy report ), your coverage begins in minutes.

Once you receive coverage, you will be given 6 months to complete a medical exam. This exam won’t disqualify you from coverage, though it may affect your monthly premiums. Fidelity also claims that some customers won’t need a medical exam at all, though this seems to be based on age and current health status.

Rapid Decision Express

Length of Coverage10, 15, 20, and 30-year periods
Minimum Coverage$25,000
Maximum Coverage$100,000
Estimated Time to ApprovalImmediate
Product Features
  • No medical exam
  • Instant approval

Rapid Decision Express is Fidelity’s option for no-medical exam term life coverage. This policy is essentially identical to their Rapid Decision Term Life policy in that it is available for 10, 15, 20, and 30-year increments. It is available to applicants ages 18-65. However, this policy offers a much narrower span of coverage, ranging from $25,000 to $100,000.

Rapid Decision Senior Life

Length of Coverage10, 15, 20, and 30-year periods
Minimum Coverage$10,000
Maximum Coverage$150,000
Estimated Time to ApprovalImmediate
Product Features
  • Ideal for seniors
  • No medical exam
  • Could be a final expense plan

Seniors are also eligible to apply for term life coverage. Fidelity’s Rapid Decision Senior Life plan offers coverage for applicants between the ages of 50-70 and coverage periods as high as 30 years, though the exact coverage period will be limited by the applicant’s age. No medical exam is required, but there are a few health questions you must answer prior to qualifying.

Coverage ranges from $10,000 to $150,000, making this policy ideal for those looking for term life insurance that can be used as a variation of a final expense plan.

Final Expense

Fidelity does offer final expense insurance to applicants ages 50-85. This is a simple policy that requires no medical exam, though coverage will depend on a health questionnaire, as well as motor vehicle reports. Coverage ranges from $5,000 to $35,000, ideal for covering unpaid medical bills, funeral expenses, and other financial obligations.

Guaranteed-Issue Life

With Fidelity’s Guaranteed-Issue Life insurance, applicants ages 50-85 can receive up to $25,000 of coverage with no need for a medical exam or other evaluations. The death benefit is available on a limited basis for the first three years but pays in full from year four onward. The level premiums also ensure that your rates stay constant for the lifetime of the policy.

This policy is designed to be another alternative to final expense insurance, with the added benefit of not depending on health questions or an evaluation of your motor vehicle records.

Rapid Decision Senior Whole Life

Whole life insurance is available to applicants between the ages of 50 and 85, making this one of the few companies that offer whole life policies to seniors. Life insurance for seniors coverage is limited, however, to the range of $10,000 to $150,000.

Cash Value

Despite the low death benefit, this policy still accumulates cash value over time, which can be used as additional inheritance or can be borrowed against in times of need.

No Medical Exam Option

Approval depends on the answers to a few health questions and an evaluation of your motor vehicle records. In some cases, however, Fidelity may order an additional medical exam to verify your insurability.

Accidental Death Benefit

Fidelity also provides accidental death benefit insurance in the amount of $30,000 to $300,000. Coverage is available to applicants ages 20 to 59. No medical exam is required.
Keep in mind that this policy is designed for a very limited purpose and won’t cover things like terminal illness or deaths from natural causes; nor will it cover accidents in which the policyholder was under the influence of alcohol or drugs. In some cases, it will not cover accidents that happen in the line of duty, either.

For some, this policy may be a last resort after being denied other forms of life insurance. For others, this policy may supplement an existing life insurance policy, though many policies come with the option of an accidental death rider.

Policy benefits

Riders

Fidelity’s riders allow you to customize your policy even further.

Common Fidelity Life riders:

  • Accidental Death Benefit Rider - This rider pays out in the event that the policyholder dies within 90 days of a qualifying accident. Full benefits are reduced after age 70, and the rider expires at age 80. A Family Accidental Death Benefit rider is available to cover the policyholder’s spouse and children.
  • Terminal Illness Rider - This rider pays a portion of your death benefit if you are diagnosed with a qualifying illness.
  • Child Rider - This rider provides coverage for children between the ages of 15 days and 18 years, though the policy will terminate on the child’s 23rd birthday.
  • Inflation Rider - With this rider, your death benefit increases by 25% after the first five years of your policy, ensuring that your death benefit maintains its purchasing power if inflation occurs.
  • Return of Premium Insurance Rider - This rider is designed for those with a stand-alone accidental death benefit. With this rider, you have the option of surrendering your policy for a partial refund of all premiums paid.
  • Free Cancellation Period - It’s not at all uncommon for insurance companies to offer a 10-day “free look” period, during which customers can surrender their policy for a full refund. Fidelity goes one step further, offering a 30-day money-back guarantee on all their products.

Cost

Fidelity’s website provides online quotes for their term life policies:

  • Rapid Decision: $22.84 (30-year-old female with a 20-year, $250k policy)
  • Rapid Decision Express: $24.14 (30-year-old female with a 20-year, $50k policy)
  • Rapid Decision Senior Life: $44.84 (50-year-old female with a 20-year, $20k policy)

Though no medical exam is required, these premiums can fluctuate based on your answers to their health questionnaire.

Not Competitive with Other Rapid-Issue Policies

While Fidelity offers affordable life insurance rates, the coverage amounts tend to be low. This means that your overall value isn’t that competitive with other rapid-issue insurance companies.

Ideal for Seniors

Some companies have limited options for seniors. Fidelity, on the other hand, offers several great options for older customers. Seniors may find that these policies are worth the additional cost.

Performance

Financial ratings

Fidelity has received strong ratings from both S&P and A.M. Best, ensuring it’s a reliable company with a financially secure future ahead.

  • S&P Rating: A-
  • A.M. Best Rating: A

Frequently asked questions

Is Fidelity Life a good insurance company?+

It is a legitimate, long-established insurer, founded in 1896, now backed by iA Financial Group, one of Canada's largest insurers, which acquired Fidelity Life's parent Vericity in 2024. Its niche is speed-focused products rather than the cheapest fully underwritten term, so fit depends on what you value.

What is RAPIDecision term?+

Fidelity Life's signature product family. Applications are decided quickly using data-driven underwriting, and the distinctive hybrid design can place a portion of the death benefit in force immediately while the rest is finalized, sometimes contingent on completing an exam later. It gets real protection started days or weeks faster than traditional underwriting.

Who owns Fidelity Life now?+

iA Financial Group, the Quebec-based insurer, which completed its acquisition of Vericity, the holding company of Fidelity Life and the eFinancial agency, in 2024. Policy obligations continue unchanged under the new ownership, with state guaranty protections intact.

What is eFinancial's relationship to Fidelity Life?+

eFinancial is the affiliated online and call-center agency that distributes Fidelity Life products alongside other carriers. If you request a Fidelity Life quote online, you will typically interact with eFinancial's agents to complete the application.

How is RAPIDecision priced versus fully underwritten term?+

Speed costs something: per dollar of coverage, RAPIDecision products generally price above sharp fully underwritten term from carriers like Banner Life or Transamerica for healthy applicants. If you can wait a few weeks and pass an exam, full underwriting usually wins on price; if you need coverage in force now, RAPIDecision's premium is the fee for immediacy.

Does Fidelity Life require a medical exam?+

Not for a decision: RAPIDecision issues on data-driven underwriting. Depending on the version and amount, keeping the full death benefit at the best pricing may involve completing an exam after issue, one of the product line's quirks worth reading closely at application time.

What other products does Fidelity Life offer?+

Alongside term, the family includes final expense whole life and accidental death products, all built around simplified, fast issue. Face amounts and availability vary by state, and the affiliated agency can quote the current lineup.

Who is Fidelity Life best for, and who should look elsewhere?+

Best for applicants who need coverage in force fast, a loan closing, travel, or simple peace of mind, and for moderate health histories that prefer data-driven underwriting. Healthy shoppers optimizing price for large face amounts should compare fully underwritten term at Banner Life, Protective, and Transamerica before deciding.

Verified customer reviews

What customers say about Fidelity Life

From customers who bought a Fidelity Life policy through Insurancy.

Showing 6 of 9 reviews

Average rating

4.78

9 verified reviews

  1. Donna W.

    VA

    September 29, 2022

    Very pleased to deal with these people... no harassing, very polite and easy to speak with!

    Company: Fidelity Life AssociationPlan: Guaranteed IssueCoverage: $10,000Term: Final Expense Whole Life
    whole lifefinal expenseno medical exam
  2. Deborah M.

    MI

    August 18, 2022

    Easy to use and excellent price

    Company: Fidelity Life AssociationPlan: RD Final ExpenseCoverage: $5,000Term: Whole Life Life Insurance
    whole lifefinal expense
  3. Sonya S.

    St Joseph, MO

    May 31, 2022

    Great experience; I can now be assured that I have protection in place for my family. Thank you!!

    Company: Fidelity Life AssociationPlan: Final ExpenseCoverage: $10,000Term: Final Expense Whole Life
    whole lifefinal expense
  4. Michael H.

    NJ

    January 18, 2022

    Amazing and easy to find a plan that fit my needs..

    Company: Fidelity Life AssociationPlan: 20 Year TermCoverage: $100,000Term: 20 year
    term life
  5. Aaron K.

    Grand Prairie, TX

    October 24, 2021

    Easy to understand as Nikki explained everything along the way. It took less time than I expected.

    Company: Fidelity Life AssociationPlan: Rapid Decision ExpressCoverage: $100,000Term: 20 years
    term lifeno medical examinstant issue
  6. Adam K.

    Plainville, TX

    October 13, 2020

    Awesome- so far I've not had any issues. Was very fast at getting my policy to me. I also very helpful with all questions.

    Company: Fidelity Life AssociationPlan: Rapid Term ExpressCoverage: $200,000Term: 30 years
    term lifeno medical examinstant issue

About the authors

Lisa A Koosis

Reviewed by

Lisa A KoosisMedical Claims Specialist

Lisa worked as a medical claims specialist for five years, adjudicating claims, developing appeals training programs and liaising with insurance auditors. As a full-time freelancer, she now completes work that includes writing and fact-checking life and health insurance content for a variety of online publications.

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