Insurancy

William Penn Life Insurance Review - Banner's NY Sister

William Penn Life Insurance Company of New York is the New York-licensed carrier of Legal & General America and the sister company of Banner Life. Because New York's insurance regulations require a separately licensed entity, New Yorkers who want Banner's famously sharp term pricing buy the equivalent policies through William Penn. Products mirror the Banner shelf: competitively priced OPTerm level term with conversion options.

William Penn Life Insurance Review - Banner's NY Sister
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Lisa A Koosis

Reviewed by Lisa A Koosis

Medical Claims Specialist

Last updated: July 2026 | 5 min read

William Penn at a glance

  • The New York carrier of Legal & General America; sister company of Banner Life.
  • Exists because New York requires a separately licensed insurance entity.
  • Products mirror Banner's shelf: OPTerm level term with competitive pricing and conversion options.
  • New Yorkers get Banner-grade term pricing through William Penn.
  • Best for: New York term shoppers optimizing price; outside NY, you would simply buy Banner.

Quick answer

William Penn Life Insurance Company of New York is Legal & General America's New York carrier and the sister company of Banner Life. New York's insurance regulations require a separately licensed entity, so New Yorkers who want Banner's famously sharp term pricing buy the equivalent OPTerm policies through William Penn. The product shelf mirrors Banner's: competitively priced level term with long durations and conversion options to permanent coverage.

Our take on William Penn Insurance

Initially, it served as the Government Employee’s Life Insurance Company with its sister company, GEICO. In 1981, William Penn and GEICO were brought together under the name Banner Life.

However, due to legal regulations, William Penn continues to operate exclusively in New York State. Customers outside of New York can still shop through Banner Life for life insurance in other states, albeit the policies and stipulations vary slightly due to these legal regulations.

William Penn’s main selling point is their straightforward, affordable life insurance. Their policies are less flexible as a result, with fewer riders and options, but the tradeoff is a simple application process that provides some of the most affordable rates available.

William Penn life Insurance Company Details
A.M Best Rating A+
S&P Rating AA-
BBB Rating A+
Customer Service Phone 800-346-4773
Website www.lgamerica.com
Address William Penn Life Insurance Company of New York
100 Quentin Roosevelt Boulevard
Garden City, New York 11530

What we like

Simple, Affordable, Clear

Customers looking for a lot of add-ons and flexible options may wish to look elsewhere, but other customers will appreciate the simple, straightforward approach that William Penn offers.

A Wide Range of Term Life Insurance Options

William Penn still has a range of term life insurance policies available, and these policies can be converted to a permanent policy as long as the insured does so before age 70.

No Medical Exam

If you’re under the age of 50, you can receive term life insurance with no medical exam.

Online Quotes

William Penn offers free online quotes through their website, making it easy to learn whether their products fit your budget.

What we don’t like

Only in New York

William Penn is only available to New York residents. While Banner offers similar products, some of the terms and conditions will differ due to legal regulations.

Minimum Policy Amounts May be Higher than Expected

Customers expecting low policy amounts may be surprised to learn that William Penn offers coverage starting at $100,000. For example, some customers may wish to look elsewhere if they desire policies that start at $50,000.

William Penn Insurance Products

Term Life

Term Life Details
Length of Coverage 10, 15, 20, and 30-year periods
Minimum Coverage: $100,000
Maximum Coverage: $10 million
Estimated Time to Approval: Immediate (with accelerated underwriting)
Product Features:
  • No Medical Exam Option
  • Level Premiums
  • Accelerated Death Benefit Rider Available

Term life insurance is available with coverage ranging from $100,000 to $10 million. Both William Penn and Banner offer terms of 10, 15, 20, 25, and 30 years. Outside of New York, however, Banner offers a 35- and a 40-year term.

No Medical Exam

Term life insurance is also available through an application and phone exam, with no medical exam required. The following table illustrates the stipulations and age restrictions for a policy with no medical exam:

Amount of Death Benefit policy Length Age requirements
Less than $500k 10-year 20-50
Less than $500k 15, 20, 25, 30-year 46-50
Less than $750k 15, 20, 25, 30-year 41-45
Less than $1 million 15, 20, 25, 30-year 20-40

As you can see, if you’re under age 50, you can obtain term life insurance without a medical exam.

Policies Available to Older Applicants

Policies are available to applicants as old as 75, though older applicants will be limited to shorter terms based on gender and health conditions.

Level Premiums

The annual price of the policy remains fixed throughout the term. You may also convert the term policy to a permanent policy as long as the policyholder is under 70.

Accelerated Death Benefit Option

Some states allow the policyholder to receive accelerated death benefits. This grants access to either $75,000 of the death benefit or $500,000, whichever is less.

Whole Life

Whole life insurance lasts the duration of the applicant’s life and allows the policyholder to take out loans against the cash value of their policy. The insured may also surrender their policy in exchange for a percentage of the cash value. This may be beneficial if the policyholder has medical needs or other necessities, reducing the death benefit for future beneficiaries.

Universal Life

Banner and William Penn issue universal life insurance policies for applicants as old as 85, and the coverage stays in effect until age 121. Death benefits have a minimum of $50,000, and paying premiums on time guarantees a full death benefit payout.

Applicants can pay in one of two ways. Applicants can pay the same price every year, or they may pay upfront for a certain number of years. This “short-pay” option allows applicants to receive lifetime coverage even when they complete payments ahead of schedule.

Final Expense

Final expense insurance is also available. These policies typically are $50,000 or less but are ideal for covering funeral expenses, outstanding debt, and other final expenses.

Policy benefits

Riders

William Penn and Banner offer riders to further customize your term or permanent life insurance policies.

These include:

  • Waiver of Premium - If the insured becomes disabled for 6 months or more, they may stop making payments without losing their policy. The disability must occur prior to age 65 for the rider to take effect.
  • Accelerated Death Benefit- If the insured is diagnosed with a terminal illness, they may receive a portion of the death benefit while alive to cover medical bills and other expenses. Policyholders may receive 75% of the death benefit or $500,000, whichever is less.
  • Child Rider - The child rider adds limited coverage for your children in the unlikely event of their death. Coverage is available at two rates: $5,000, (costs $55.00 per year), $10,000, (costs $55.00 per year)

This rider ends when the child turns 25, or the policyholder turns 65.

Cost

The following table compares rates by age for 20-year term life insurance:

$100k $250k $500k
Age Male Female Male Female Male Female
25 $11.36 $9.69 $14.21 $12.39 $21.61 $18.66
35 $11.36 $10.36 $16.86 $15.64 $23.11 $22.86
45 $17.81 $14.95 $31.54 $28.26 $44.21 $39.01
55 $34.95 $27.50 $78.24 $56.54 $107.46 $87.41

These rates are competitive with others in the industry.

Affordable Coverage with No Medical Exam

Accelerated underwriting will raise the monthly premium, but the rates remain competitive with other companies that don’t require a medical exam.

Discounts offered

Additionally, William Penn and Banner offer discounts for applications that meet certain conditions, such as:

  • Applicants haven’t used tobacco in 10 years or more
  • Applicant’s parents lived until age 75 or older
  • Applicants maintain low cholesterol (HDL ratio of 4.5 or lower)
  • Applicants commit to a regular checkup or exercise program
  • Applicants has outstanding results from cardiac test in the last 2 years

While other companies offer the flexibility of riders and other benefits, William Penn and Banner offer their customers simple, direct rates, as well as the option to convert to a permanent policy prior to their 70th birthday.

Performance

Financial ratings

William Penn has recently been ranked highly by industry experts:

  • A.M. Best Rating: A+ (superior)
  • S&P Rating: AA-
  • BBB: A+

This indicates a trustworthy company that you can count on to provide your benefits at the appropriate time.

Recycling Program

William Penn Life Insurance of New York was awarded the EPA’s Energy Star Certification, having reduced their carbon footprint and participated in recycling initiatives.

Frequently asked questions

What is the relationship between William Penn and Banner Life?+

They are sister companies under Legal & General America. Banner Life writes business in most states, while William Penn is the separately licensed New York entity required by that state's regulations. Products, pricing philosophy, and underwriting mirror each other closely.

Why does New York require a separate insurance company?+

New York's insurance law imposes distinctive reserve, product, and conduct requirements, and many national groups satisfy them by operating a dedicated New York subsidiary. That is why you will see pairs like Banner/William Penn across the industry. Policyholder protections in New York are among the strongest in the country.

What products does William Penn offer?+

The core is OPTerm level term insurance in the standard lengths with Banner-grade pricing, plus conversion privileges to permanent universal life coverage within the window stated in the policy. Riders such as accelerated death benefit for terminal illness and children's coverage are available on qualifying policies.

Is William Penn priced as well as Banner?+

The pricing philosophy is shared, and William Penn consistently ranks among the sharpest term options available to New Yorkers. Exact rates differ from Banner's other-state pricing because New York products are filed separately, but the value proposition, top-tier term pricing, carries over.

Does William Penn offer no-exam underwriting?+

Qualifying applicants can be approved through Legal & General America's accelerated underwriting path without a paramedical exam, subject to age, amount, and health criteria. Others complete traditional underwriting. An agent can pre-screen which path your profile fits before you apply.

Who owns William Penn and is it financially strong?+

William Penn is part of Legal & General America, the U.S. arm of the Legal & General group, a major global insurer founded in 1836. The U.S. business has consistently carried strong financial strength ratings; verify the current rating at ambest.com when you shop, as ownership structures in the industry continue to evolve.

How do New Yorkers apply for William Penn coverage?+

Through licensed agents and brokers quoting Legal & General America products: a New York address automatically routes the application to William Penn paper. The application, underwriting, and servicing experience matches what Banner applicants see elsewhere.

What should New York term shoppers compare against William Penn?+

Protective, Transamerica, and SBLI all write competitive term in New York, and pricing leadership varies by age and health class. An independent broker can spreadsheet all of them in one pass; William Penn is usually on the shortlist and frequently wins.

About the authors

Lisa A Koosis

Reviewed by

Lisa A KoosisMedical Claims Specialist

Lisa worked as a medical claims specialist for five years, adjudicating claims, developing appeals training programs and liaising with insurance auditors. As a full-time freelancer, she now completes work that includes writing and fact-checking life and health insurance content for a variety of online publications.

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