Insurancy

John Hancock Life Insurance Review

John Hancock is an A+ rated (Superior) life insurance company founded in 1862 in Boston and owned by Canada-based Manulife since 2004. Its signature feature is the Vitality wellness program, which discounts premiums and pays rewards for healthy behavior, and its Aspire program is purpose-built for people living with diabetes. John Hancock sells term, universal life, indexed UL, and variable UL.

John Hancock Life Insurance Review logo
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Lisa A Koosis

Reviewed by Lisa A Koosis

Medical Claims Specialist

Last updated: July 2026 | 6 min read

John Hancock at a glance

  • A+ rated (Superior) by A.M. Best, affirmed in the 2025 rating cycle.
  • Founded 1862 in Boston; owned by Manulife, one of the largest insurers in the world, since 2004.
  • Signature Vitality program discounts premiums and pays rewards for verified healthy behavior.
  • Aspire with Vitality is purpose-built coverage for people living with type 1 or type 2 diabetes.
  • Sells term, universal life, indexed UL, and variable UL; strong at larger face amounts.
  • Best for: wellness-motivated buyers, diabetics, and higher-income applicants wanting permanent coverage.

Quick answer

John Hancock is an A+ rated (Superior) life insurance company founded in 1862 and owned by Manulife since 2004. Its signature Vitality program discounts premiums and pays rewards for verified healthy behavior such as exercise, checkups, and sleep tracking, and its Aspire program tailors coverage and support for people living with diabetes. John Hancock sells term, universal life, indexed UL, and variable UL, and is strongest for wellness-motivated buyers and larger permanent policies.

History Of John Hancock

Back in the 19th century there was, at the very beginning, few if any real oversight concerning insurance companies. They were generally a hodgepodge collection of investors who grouped together and pulled their money and other people’s capital. For every reputable firm, there were 3 to 4 scoundrels wanting to make a quick buck and scamming their clients. That practice changed in the middle of the 1800s. Laws were enacted and charters were enforced. You now had to have state approval in order to set up any sort of financial firm; banks, moneylenders, and Insurance companies.

On April 21, 1862, the license for the John Hancock Mutual Life Insurance Company was established by John A. Andrew, the then governor of Massachusetts. It was one of the first charters of its kind.

John Hancock is one of the most recognizable companies of its kind and it’s one that since its inception has tried its level best to stay at the forefront of change. For example, in 1972, Dr. Mary Ella Robertson was selected as the first black woman and the first woman to serve on the John Hancock Board. This was a watershed moment in women’s rights in the workplace and a crowning achievement for minorities.

Shares the wealth

In 2000 the company “John Hancock Mutual Life Insurance Company” ceased to exist. In its place and a different organization named “John Hancock Financial Services, Inc.” evolved into being. Policyholders acquired shares in the novel partnership in exchange for giving up control of their old plans.

Life insurance proceeded to be marketed by the “John Hancock Variable Life Insurance Company”, a subsidiary of John Hancock Financial Services Inc.

On September 29, 2003, Manulife Financial declared its plan to obtain John Hancock for $10.4 billion. The merger was a huge benefit because now the company had an even stronger financial backbone.

What we like

Innovative solutions that provide financial security

John Hancock’s M.O. and what they not only advertise but strongly hold tight to is that they protect their policyholder’s wealth and safeguard their security. They grow their retirement savings and dutifully safeguard their inheritance for their loved ones. They provide innovative life insurance solutions that can help clients attain their economic goals at every stage of their life.

John Hancock is the only company on our site that offers rebates, benefits, and perks based on your lifestyle.

If you have healthy habits, John Hancock compensates you. Among the benefits are discounts of up to 25% off your annual premium. Wearable devices, like the latest Apple Watch for as little as $25 Complimentary, Amazon Halo subscription, complimentary Fitbit device, discounts on other wearable gadgets, and healthy gear. You can also access savings on available healthy foods at the grocery store. Or get discounts from major retailers like Amazon.com, REI, Starbucks, and more.

John Hancock’s main product is its Vitality program. It’s a program that’s available on all life insurance policies. It provides access to health and diet information through an app and website.

Great ratings by 3rd Parties.

John Hancock received a combined rating score of 3.7 in our 2021 from third-party reviewers All of John Hancock’s term and permanent life insurance plans incorporate a tax-free death benefit.

Quit Smoking Incentive (QSI)

The Quit Smoking Incentive (QSI) allows qualified smokers to obtain conventional non-smoker prices for the first three years of their policy. Following those three years, the policyholder must furnish proof that they have quit smoking for at least 12 months, or the premiums will increase to smoker rates. The plan is open for ages 20 to 70 with specific requirements.

What we don’t like

Whole life insurance policies are not available.

The only available permanent option available by John Hancock is a universal policy. Fixed, listed, and variable are John Hancock’s three types of universal health insurance. Buyers interested in those plans need to chat with an operator to obtain an estimate/quote for any of the permanent policies. They also need to speak to a representative if they are interested in a term life insurance system with coverage of over $3 million.

Not the most elastic option.

John Hancock also has a couple of other peculiarities that set them apart from its peers. The company offers limited customization options. Suicide is not covered, the market model is after two years. Guaranteed acceptance policies are capped at $20,000

John Hancock Life Insurance Products

Term

Terms of 10, 15, 20 and 30 years are available. You can get a quote on their site for plans that start on $25,000 and end at $3 million. If you want a higher death benefit, you’ll have to contact John Hancock directly.

Permanent Life:

The business grants universal, indexed universal, and variable universal life insurance. Online estimates aren’t available for those plans. A couple of them cover people with certain health conditions, including diabetes.

Aspire program:

John Hancock’s Aspire program teams a term or permanent life insurance policy with a diabetes control app and health coaching software. John Hancock maintains that they will approve two-thirds of petitioners with Type 1 or Type 2 diabetes.

Guaranteed-issue whole life:

This coverage, granted to individuals between the ages 55 to 80, is intended for handling end-of-life costs. Coverage sums vary from $2,000 to $20,000. Approval is assured without the need of a medical exam. The entire benefit isn’t settled if the insured soul dies inside the first two years, except if the death resulted from an accident.

Policy benefits

Awards up to $65 million

John Hancock Insurance awards a max of $65 million in term life insurance coverage; this is a sum above the industry standard. It depends on multiple factors and the candidate’s eligibility.

The John Hancock Vitality Program, meanwhile, which is the company’s BIG plus, is available with most of its products. It is an optional innovation that’s rather nifty and singular to this company.

Online Payments

Another great benefit is that online payments can be processed using a checking or savings account.

Conversion options

Term life policies cannot be converted to permanent coverage. This is a huge con and one that we would be remiss not to tell you.

Riders

  • Accelerated Benefit - with the accelerated benefits rider, you can obtain a slice of your benefits beforehand if you are diagnosed with a terminal illness and a life expectancy of one year or less. You get up to 50% of your policy with a maximum of $1 million.
  • Disability Payment of Specified Premium - TIf you become disabled, this add-on will cover your premiums.
  • Critical Illness Benefit - If you are diagnosed with a covered severe sickness, you can get a one-time, lump-sum compensation, of up to $250,000. The perk can be utilized for hospice care, medical expenses, or to substitute your earnings while dealing with the ailment.
  • Return of Premium - With the return of premium rider, you can get an extra insurance sum of benefits equivalent to the premiums you have already paid.
  • Long-Term Care - The long-term care grants endowments to help compensate for a part of your qualified long-term care expenses.
  • Vitality PLUS Program - You can also add the Vitality PLUS Program to all your policy for an extra $2 per month. This platform will allow you to receive credits for health-related pursuits. Your credits can then be utilized to diminish your regular monthly premiums.

Cost

Most quotes for term life insurance plans are available online; up to $3 million. Anything above that sum and you’ll have to talk to an agent.

The company also gives online quotes for final expense life insurance. This is a product that covers funeral costs, medical bills, or remaining debt from the deceased.

A great thing about John Hancock’s coast is that with the Vitality program, you can receive up to 25% off your insurance premiums for simply exercising, purchasing healthy food, and going to the doctor regularly for annual checkups.

For example, term life insurance monthly premiums for a policyholder in great health, with $250,000 in coverage and a 10-year term, will start at $11.29 and then peak at $21.52 the year the policy concludes. This is an industry standard.

Performance

Annually, the NAIC (The National Association of Insurance Commissioners ) issues insurance companies’ complaint ratios. This is a record of the number of complaints the NAIC has received compared to the company’s share of the insurance market. The NAIC holds a complaint ratio of 1.0 to be normal. In 2019, John Hancock’s complaint score was 0.36, a much better-than-average ratio.

Meanwhile, AM Best, one of the most well-known credit rating agencies that audit the financial strength of an insurance company, awarded John Hancock’s grade of A+ (Superior). Meaning they always pay out on time.

The NAIC considers a complaint ratio of 1.0 to be the average. A score over 1.0 is worse than average, while a score below 1.0 is better than average.
In 2019, John Hancock’s complaint ratio was 0.36, a much better-than-average ratio.

AM Best is a credit rating agency that releases Financial Strength Ratings on insurance companies. These ratings measure companies’ abilities to meet their policy and contractual obligations. In 2020, AM Best affirmed John Hancock’s rating of A+ (Superior).

Frequently asked questions

Is John Hancock a good life insurance company?+

Yes. John Hancock is one of the oldest life insurers in America, founded in 1862, and holds an A+ (Superior) rating from A.M. Best affirmed in the 2025 cycle. Since 2004 it has been owned by Manulife, one of the largest insurance organizations in the world. Its differentiators are the Vitality wellness program and the Aspire diabetes program, which reward engaged, health-conscious policyholders with lower effective costs.

What is the John Hancock Vitality program?+

Vitality is a wellness program attached to John Hancock policies. Vitality GO is included at no extra cost and provides discounts and small rewards. Vitality PLUS, for a modest monthly fee, tracks verified healthy actions like exercise, preventive checkups, and sleep, and converts them into status levels that can cut premiums meaningfully and earn rewards such as shopping discounts and travel benefits. Engaged users effectively lower the net cost of their coverage.

What is John Hancock Aspire?+

Aspire with Vitality is John Hancock's program for people living with type 1 or type 2 diabetes. It combines life insurance underwritten with diabetes-informed criteria, personalized support and coaching, and Vitality rewards for managing the condition, which can reduce premiums. For many diabetics, Aspire produces more favorable effective pricing than standard impaired-risk underwriting at other carriers, making John Hancock a serious candidate for diabetic applicants.

What products does John Hancock sell?+

John Hancock sells level term (10, 15, 20, and 30-year), universal life for guaranteed lifetime coverage, indexed universal life tied to market index performance with downside floors, and variable universal life for buyers who want investment subaccounts. All can carry the Vitality program. The company is particularly competitive at larger face amounts and for permanent-coverage estate planning needs.

Does John Hancock offer no-exam life insurance?+

Yes, for qualifying applicants. John Hancock's accelerated underwriting path lets many healthy applicants under age 60 skip the paramedical exam at meaningful face amounts, with decisions based on application data, prescription histories, and database checks. Complex health histories and the largest face amounts still route to full underwriting with an exam.

How much does John Hancock life insurance cost?+

For pure term pricing, John Hancock is usually mid-pack among major carriers, but the Vitality program changes the math: engaged participants earn premium savings and rewards that can make the effective cost competitive with the cheapest carriers. Permanent products are priced in line with other A+ carriers. As always, health class, age, and face amount drive the exact number, and comparing at least three carriers is worth the minutes it takes.

Is John Hancock good for people with diabetes?+

It is one of the strongest options in the market. The Aspire program was designed specifically for type 1 and type 2 diabetics, combining diabetes-informed underwriting with coaching and Vitality rewards for management behaviors like A1C control and regular checkups. Well-managed diabetics frequently receive better effective pricing through Aspire than through standard underwriting elsewhere, though comparison shopping remains wise.

How long does John Hancock take to approve a policy?+

Accelerated underwriting decisions for qualifying applicants commonly arrive within days. Fully underwritten applications requiring an exam and physician statements typically take 3 to 6 weeks. Vitality enrollment happens at issue and does not slow the decision.

Who owns John Hancock?+

John Hancock has been a wholly owned subsidiary of Manulife Financial, the Toronto-based global insurer, since 2004. The John Hancock brand continues to operate the U.S. business. Manulife's scale supports the A+ financial strength rating and the company's ability to invest in programs like Vitality.

Who is John Hancock best for, and who should look elsewhere?+

Choose John Hancock if you are wellness-motivated and will engage with Vitality, if you live with diabetes and can benefit from Aspire, or if you need larger permanent coverage from a top-rated carrier. Look elsewhere if you want the absolute cheapest set-and-forget term policy, where Banner Life, Protective, and Transamerica frequently price lower for non-participants.

About the authors

Lisa A Koosis

Reviewed by

Lisa A KoosisMedical Claims Specialist

Lisa worked as a medical claims specialist for five years, adjudicating claims, developing appeals training programs and liaising with insurance auditors. As a full-time freelancer, she now completes work that includes writing and fact-checking life and health insurance content for a variety of online publications.

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