Insurancy

Costco Life Insurance Review - Protective Member Program

Costco's life insurance offering has been a member benefit program providing term life insurance through Protective Life, with pricing perks for Executive members. The coverage itself is standard Protective term, a strong, competitively priced product, with the Costco wrapper adding member conveniences. Program availability and terms can change, so members should verify current details through Costco Services, and every shopper should still compare two or three carriers before buying.

Costco Life Insurance Review - Protective Member Program
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Lisa A Koosis

Reviewed by Lisa A Koosis

Medical Claims Specialist

Last updated: July 2026 | 4 min read

Costco life insurance at a glance

  • Costco's program has offered term life insurance to members through Protective Life.
  • Executive members have received enhanced pricing or perks under the program.
  • The underlying coverage is standard Protective term, a competitively priced, strong product.
  • Program availability and terms can change; verify current details through Costco Services.
  • Even with member perks, comparing two or three carriers remains the way to confirm best pricing.

Quick answer

Costco's life insurance offering has been a member benefit program providing term life insurance through Protective Life, with pricing perks for Executive members. The coverage itself is standard Protective term, a strong and competitively priced product, purchased with member conveniences layered on. Program availability and terms can change over time, so verify current details through Costco Services, and compare quotes from two or three carriers before buying, because member programs are not always the market's best price for your profile.

Costco offers one insurance product through Protective Life Insurance.Protective is a reputable insurance provider and the term life policy they offer is exclusive to Costco members.

Protective is a financially stable life insurance company boasting “AA” ratings from both Moody’s and Standard and Poor’s. They also have an “A+” from the Better Business Bureau. With that in mind, their insurance reputation should speak for itself.
On the surface, their offering with Costco sounds like it could be a sweet, exclusive deal. But, you’ll want to dig in and see everything their policy offers before you make your final choice.

Here’s everything you need to know:

Costco’s Life Insurance Offering

Member Advantage Universal Life Insurance

Policy Details:

  • 10-20 year term (with options to extend for life)
  • Applicable for ages 18-75 (18-65 for a 20-year term)
  • Exclusive for Costco members
  • Easy online quote/application process
  • Medical exam required (but covered by Protective)
  • Premium discount for the first five years

Considerations:

When it comes to buying life insurance from Costco, you have to consider what kind of deal you’re actually getting from this member exclusive. While Protective is a reputable insurer, they’re only offering you one kind of policy, versus the full breadth of Protective’s offerings.

Alongside this, policies from Protective will also require applicants to take a free medical exam. Though, they do offer a discount on the premium for the first five years the policy is in force. Ultimately, this all that their term life insurance policy has to offer.

None of this is to say that Protective’s insurance product is bad. On the contrary, Insurancy offers nearly the same product, but we only put customers in it about 5% of the time. You have to make sure the policy is the right fit, so you don’t wind up paying more than you need to. Especially if you can possibly get a better deal from a different insurer based on your health history. And if you ultimately find that this Protective policy is your best option, then we encourage you to apply through Costco, as they offer additional consumer protection on all their insurance options. Whether it be life insurance, auto insurance, or homeowners.

Alternatives with medical exams to Protective:

  • Lincoln
  • Pacific Life
  • Corebridge Financial (formerly AIG)
  • Banner

Alternatives with no medical exams to Protective:

  • Ethos
  • Assurity
  • Foresters
  • Transamerica
  • Mutual of Omaha

Why are there only 10 or 20-year terms?

In the case of Costco’s policies offered through Protective, they don’t offer anything more than 10 or 20-year term policies. While we at Insurancy can’t say for sure why they offer this, we can speculate that it is so they can keep their prices down.

This means they can offer discounted rates for the first five years, which usually amounts to around a 10-20% discount. Because of this, they likely need to keep their costs down, so they would be better served to keep the terms short. (Though, it is worth noting that they do offer a universal component to their policy)

How does Costco’s life insurance application process work?

In order to get a policy from Costco, you’ll have to fill out their handy online application to get a quote. There, they will get your member number and help set up payment options.  From there, a customer service representative will reach out and help guide prospective insureds through the next steps. On a 20-minute phone call, they’ll talk to you about getting a paramedical exam, your medical history, and the underwriting process at large.

Does Costco offer any additional riders?

At the same time, this process will involve going through and deciding what riders they’d like to add to their policy. These additional riders include:

  • Terminal Illness Accelerated Death Benefits Rider (w/ no extra charge)
    • In the event you’re diagnosed with a terminal illness, this allows you up to 60% of your policy’s death benefits to cope with emotional and financial costs.
  • Income Provider Option Endorsement Rider (w/ no extra charge)
    • This allows the insured to select whether the death benefit is paid out as a lump sum or over 30 years.
  • Disability Benefit Rider (w/ extra charge)
    • In the event you’re hit with a disability, this rider allows you access to coverage as an add-on to your existing life insurance policy.
  • Accidental Death Benefits Rider (w/ extra charge)
    • This rider allows for a greater death benefit to be paid out if the insured’s death is ruled an accident.
  • Children’s Term Life insurance Rider (w/ extra charge)
    • If you want to add your children to your life insurance policy, this rider will cover them up to the age of 25. After that point, they can either terminate the policy or pick up the policy from protective on their own.

From there, they will review your application and analyze your medical history, exam results and perform a background check. They will use that information to make their final decision about accepting your application.

Is Costco life insurance your best deal?

The thing to consider with Costco’s life insurance offerings is that they aren’t offering a lot of variety. Their agents through Protective can only sell you this singular policy, versus the breadth of policies an independent agent can offer. Because of this, there’s a strong possibility that you can find a better deal.

Even more so, an independent agent can better advocate for you to underwriters. Coupled with their access to more products and this advocacy, you’re likely going to find something better
Click here to see what kind of quote you can get from Costco and Protective.

If you’d like to explore your options further, Insurancy is here to help. You can click here to use our questionnaire and quote engine to compare and find the best fit policy. Or, if you’d like to speak with us directly, you can follow the contact links below:
Toll-Free: (855) 458-1985
E-mail: Info@truebluelifeinsurance.com
Contact us page
Let us be your personal shopper
Schedule an appointment with a Insurancy agent

Frequently asked questions

Does Costco offer life insurance to members?+

Costco has offered a member life insurance program providing term coverage through Protective Life, with enhanced perks for Executive members. Member program lineups change over time, so check Costco Services or Costco.com for the program's current availability and terms before planning around it.

Who underwrites Costco life insurance?+

Protective Life, the Alabama-based insurer with roots to 1907 and a strong reputation for competitively priced term. The Costco program is a distribution arrangement: Costco is not an insurance company, and your policy and claims run through Protective.

Is Costco life insurance cheaper than buying directly?+

Sometimes, especially for Executive members with program perks, but not automatically. Life insurance pricing depends on your age, health class, and term, and the sharpest carrier differs by profile. Get the Costco program quote AND independent quotes from carriers like Banner Life and Transamerica; the ten-minute comparison routinely reveals a better price.

What coverage does the program offer?+

Standard level term structures with the usual term lengths and meaningful face amounts, underwritten by Protective, historically with an accelerated no-exam path for qualifying applicants. Exact amounts, terms, and underwriting details are set by the current program version, which Costco Services can confirm.

Do I lose coverage if I cancel my Costco membership?+

The policy is a contract between you and Protective, so the insurance itself does not vanish with your membership. Program-linked perks and any membership-tied billing arrangements can be affected, so read the program terms on this point before buying if you might not stay a member.

How do claims work on a Costco program policy?+

Through Protective, like any of its policies: beneficiaries submit a claim form and certified death certificate to Protective's claims operation. Costco is not involved in claims. Protective is an A+ rated carrier with a long claims-paying history.

Is Protective a good insurer even outside the Costco program?+

Yes. Protective is one of the sharpest-priced term carriers in the market, with long level terms available and an A+ rating. If the Costco program does not fit, quoting Protective directly through an independent broker is worthwhile on its own merits. See our full Protective review.

What should shoppers do before buying through a member program?+

Treat it as one quote, not the answer. Confirm the current program terms, get your personalized program quote, then compare against two or three carriers through an independent broker. Buy whichever offer wins for your actual health class and need, member perks included in the math.

About the authors

Brian Greenberg

Written by

Brian GreenbergCEO / Founder & Licensed Insurance Agent

Brian is the founder and CEO of Insurancy and carries Life, Health, and Property & Casualty licenses in all 50 U.S. states. Since 2013, Brian has been a member of Million Dollar Round Table, a designation for the top 1% of financial advisors worldwide. Brian has been featured in Yahoo! Finance, Money.com, Entrepreneur.com, Life Happens, Forbes, MSN, and Good Financial Cents. Brian’s goal is to show customers the best products, the quickest answers to their questions, and provide expert advice.

Lisa A Koosis

Reviewed by

Lisa A KoosisMedical Claims Specialist

Lisa worked as a medical claims specialist for five years, adjudicating claims, developing appeals training programs and liaising with insurance auditors. As a full-time freelancer, she now completes work that includes writing and fact-checking life and health insurance content for a variety of online publications.

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